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Article highlighting that Oracle has released a new study, "Water for All?," which offers insight into water utility executives' perceptions of national water demand risks. The article notes that 30 percent of the senior water utility executives surveyed believe it is highly likely and another 54 percent believe it is moderately likely that national water demand will outstrip supply due to increasing populations and changing environments. The article discusses that the study found the biggest threats to water supply is wasteful consumer behavior, climate change and low tariffs that fail to stimulate greater investment, respectively, and that these challenges are prompting technology innovations, such as desalination, network sensors and smart meters that help moderate demand and resolve issues efficiently, to make their way into the water industry.